OCEC, Muscat 16 January 2022
Aligned with their busy event schedule for 2022, and a growing market demand in the country for premium-position advertising space, Oman Convention & Exhibition Centre (OCEC) recently announced a new partnership agreement with Omani out of home advertising firm Mubashir.
The exciting new collaboration will enable OCEC to offer local and international brands a premium opportunity to expand their visibility via indoor/outdoor advertising solutions within the OCEC Precinct. The project will be delivered in three phases in which each phase will have a combination of static and digital solutions.
Furthermore, it will give advertisers the opportunity to deliver targeted messages to high-profile audiences in an interactive manner, and to gain maximum brand exposure and increasing return on investment.
Oman’s premium events and conferencing venue says the planning and site inspections have already begun, and the project’s Phase 1 installation is expected to be completed by Q3 2022. This first phase will provide a combination of indoor/outdoor advertising solutions incorporating both static and digital spaces. Advertising brands will be able to book their space in advance as soon as the networks are finalized and announced.
The OCEC Precinct provides the world-class infrastructure and luxurious setting to host all kinds of international, regional and local events. It includes the 5 Star JW Marriott Hotel linked to the Convention Centre, the 4 Star Crowne Plaza Hotel, and a business park surrounded by a nature reserve, parklands and wadi valley.
According to the OCEC, Mubashir was selected to manage the project’s operations due to their long-standing reputation in the local market for offering premium Out of Home (OOH) advertising solutions. Currently, Mubashir’s network consists of over 120 digital screens and billboards across 60 strategic locations throughout Oman. These collectively generate millions of measured impressions per month for advertisers.
Speaking about the partnership, Said Al Shanfari – CEO, OCEC, stated, “This exciting new partnership comes in line with the growing market demand in Oman for premium-position advertising space. With OCEC’s high-profile visitor demographic, and a long list of events scheduled into our calendar for the coming months, the OCEC Precinct will cater perfectly to advertisers seeking maximum high-quality exposure for their brands.”
Ali Al-Raisi CEO of mubashir had stated “ As the largest digital Out of Home advertising network in Oman, Mubashir brings a wealth of knowledge and experience to this collaborative partnership.We are very proud of this venture with OCEC and we look forward to give our ad partners a new exciting network that will enable brands to promote themselves in one of the most prestegous and strategic National projects of Oman OCEC.
OCEC now looks forward to an exciting 2022 year, with multiple events of all kinds – both local and international – scheduled for the months ahead.
MEDIA ENQUIRIES - PLEASE CONTACT:
Manal Al Kiyumi – Marketing & Communications Manager
Telephone: +968 2423 3849
ABOUT: OMAN CONVENTION & EXHIBITION CENTRE
Oman Convention & Exhibition Centre (OCEC) – Oman’s premier Meetings, Incentives, Conferencing & Exhibitions (MICE) venue – is located in its own fully integrated precinct only four kilometers from Muscat International Airport. OCEC features two tiered auditoriums to seat 3,200 and 456 guests, while five exhibition halls feature 22,396 square meters of column-free exhibition space. Hall 1 acts as a multi-purpose space for plenary sessions, concerts, performances and gala dinners on a larger scale. Halls 1 & 2 combined can seat over 10,000 seated in theatre-style. OCEC also includes an additional 20 meeting rooms for 25 – 360 delegates, the Grand Ballroom which seats up to 1,200 guests in banquet style, the Junior Ballroom which seats up to 540 guests for banquets, 10 hospitality suites, and a VIP Pavilion. In total, OCEC offers over 120,000 square meters of hirable event space plus a multi-story car park with a capacity for 5,000 vehicles. The design of the Centre ensures a flow of meeting spaces to suit the most discerning conference and exhibition organizers. It also incorporates expansive concourse areas with floor-to-ceiling windows overlooking landscaped gardens to enable ease of movement for large delegations. As a part of OCEC, The Precinct provides the infrastructure necessary to host successful international, regional and local events and is there for the enjoyment of delegates, visitors and the local community. It includes the 5 Star JW Marriott Muscat Hotel linked to the Convention Centre itself, as well as the 4 Star Crowne Plaza OCEC Hotel. A business park, surrounded by a nature reserve, which is a haven for Oman’s exotic birdlife, together with parklands and a wadi river valley, also form part of The Precinct.
Oman Tourism Development Company SAOC (OMRAN) drives the investment, growth and development of the rapidly growing tourism sector in the Sultanate of Oman. The company is the master developer of major tourism, heritage, urban and mixed-use projects, delivering some of nation’s most visionary and iconic destinations – including Oman Convention & Exhibition Centre. OMRAN has a proven track record of delivering tourism and related projects to a world-class standard due to their core philosophy of sustainability, transparency and partnering with renowned regional and international investors.